Love; Unity FW25
The Love; Unity drop is a collaborative effort between bessam and Cha$e a bag co., celebrating unity across the Middle East and North Africa. Rooted in the founders’ own backgrounds—Morocco and Iran—the campaign draws inspiration from the region’s colors, textures, and shared traditions, highlighting the beauty of connection across borders.
This three piece collection also serves as a fundraiser for communities in the Middle East facing extreme famine, with a portion of profits donated to specific non-profits.
Cha$e a bag co.
Cha$e a bag co. is a lifestyle and fashion brand rooted in the belief that true wealth begins in the mind. Through one of a kind pieces, large-scale community projects, and culturally inspired collections, it blends creativity, ambition, and storytelling.
Roles
Expertise in shaping style and strategy across fashion and commerce, bringing visions to life through garment customization (embroidery, patchwork, sewing), styling, model curation, creative direction, set design, trend insight, visual storytelling, marketing, operations, and e-commerce.
Love; Unity
A short film for bessam x Cha$e a bag co.
