PR Writing
Through my work in Public Relations Writing, I focus on crafting clear, strategic narratives that function across media platforms. While taking the course at school, I served as Project Manager for a mock campaign rollout, leading the development of a fully integrated PR package written in AP style and adaptable for print, digital, and broadcast media. The course strengthened my approach to message alignment, media standards, and campaign cohesion, resulting in a rollout that balances storytelling with precision and consistency. This project reinforced my ability to manage multi-part communications while ensuring clarity, credibility, and strategic impact across all touchpoints. Here I present Waltham’s Prototype Night: Powered by Sensori.
Sensori
Sensori is a modern, zero-proof beverage brand focused on functional ingredients and social connection, positioned at the intersection of wellness, culture, and contemporary nightlife. The brand’s marketing objectives include establishing a strong presence within the Gen Z social beverage market.
Roles
Expertise in integrated PR campaign development, translating brand strategy into clear, AP-style, multi-platform communications through message alignment, editorial oversight, grapic design, and project management across all media formats.
