Experience Design
Through my work in Experience Design, I focus on translating narrative, culture, and emotion into tangible touchpoints. While taking the course Designing Experiences, I designed a custom packaging system for Terzi Evi that reframes the box as an experiential object rather than a functional container. The course informed my approach to storytelling, measurement, and ethical design, leading me to develop packaging that creates anticipation, encourages interaction, and extends the brand’s Mediterranean identity beyond the product itself. This project strengthened my ability to design experiences that connect visual design, materiality, and emotional resonance into a cohesive brand moment.
Terzi Evi
“Terzi,” directly translating to “Tailor,” pays homage to the rich heritage of Turkish craftsmanship. Terzi Evi strives to craft garments that carry meaning far beyond their form. Each piece is an ode to traditions and stories that celebrate the artisanship, culture, and soul of the region.
Roles
Expertise in experience-led packaging design, translating brand identity into tangible form through material choice, graphic design, visual language, and storytelling, informed by principles of experience design and applied to Terzi Evi’s Mediterranean narrative and unboxing experience.
