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“Beneath the shade of an apricot tree in my grandparents’ backyard, time slowed. The fruit was soft, sun-warmed, and golden. It was more than a snack, it was heritage. A thread in the fabric of home. This debut collection is an ode to that feeling. To the sweet pauses between generations. To the fruit that colors so many moments across the region. From Türkiye to the world. Under the Apricot Tree is crafted with textures and tones drawn from the land, the warmth of family, and the quietness of everyday beauty. These are pieces made to feel like memories, worn close, and kept long.”
Terzi Evi
“Terzi,” directly translating to “Tailor,” pays homage to the rich heritage of Turkish craftsmanship. Terzi Evi strives to craft garments that carry meaning far beyond their form. Each piece is an ode to traditions and stories that celebrate the artisanship, culture, and soul of the region.
Roles
Expertise in shaping style and strategy across fashion and commerce, bringing visions to life through garment development, styling, model curation, creative direction, trend insight, visual storytelling, marketing, operations, and e-commerce.